• BIZ BRIEFS
KATHMANDU: Parlé Agro, the largest Indian beverage company is all set to disrupt the beverage category in Nepal yet again with its all-new drink, B Fizz.
This unique and refreshing malt-flavoured carbonated drink with apple flavour is set to revolutionise the taste experience of consumers across all age groups, as per a media release.
B Fizz is an exciting new addition to the sparkling fruit drinks portfolio from Parlé Agro that pioneered this category with Appy Fizz. B Fizz marks the next phase of the Fizz strategy, specifically targeting the youth demographic in Nepal.
With a slightly less sweet and more mature taste, B Fizz is poised to also appeal to an older age group in the country.
Parlé Agro has partnered with SAB Group, a part of Vishal Group, to distribute B Fizz in Nepal, expanding their existing distribution collaboration for Appy Fizz and Frooti.
A version of this article appears in the print on June 16, 2023, of The Himalayan Times.
