Mumbai, May 14:

In the film business, name recognition is everything. Luckily for Ronnie Screwvala nobody is going to forget his.

In the past two years Screwvala has become the most sought after movie producer in Indian cinema with his UTV studio remoulding Bollywood in Hollywood’s image.

He co-produced, with Rupert Murdoch’s Fox studios, the summer hit The Namesake, set in Calcutta and Boston. Last month saw his biggest coup when UTV announced it was teaming up with Fox to produce the next film byM Night Shyamalan, the director behind Signs and The Sixth Sense, for 29 million pounds.

With a dozen films ready to realise next year, Screwvala has big plans to expand.

The Mumbai-listed group aims to raise 30 million to 40 million pounds by listing all its motion picture production activities on London’s Aim market next month.