Brand watch: Gorkha Lahari brings Brown cigarette
Kathmandu, December 14:
Gorkha Lahari Pvt Ltd, one of the leading Nepali tobacco manufacturers, is all set to add a new brand, Brown, to its existing brand portfolio.
Brown, the first brown coloured cigarette in Nepal, is expected to add a new dimension in the tobacco market, states a press release. Perfectly blended with high quality tobacco offering a unique and smooth flavour, Brown is projected to provide a high value to the consumers’ taste and preference. With the signature line of ‘The Trendy Lifestyle’, the company expects Brown to cultivate a new trend of smoking in the urban areas.
Gorkha Lahari has Yeti Filter Kings, Gorkha, Sahara, Nepal Gold Flake and Bahar brands of cigarettes to its profile. Apart from tobacco products, it is also involved in producing different brands of tea like Kailash, Uday and Chameli Tea and Kailash Glucose under the name of Tripura Industries.