Brand watch : Kia to unveil new Pro-cee’d


Kia Motors Corporation has revealed the first preview image of its new Kia Pro-cee’d three-door hatchback model which will make its world premiere at this year’s Frankfurt International Motor Show on September 11.

Based closely on the earlier Pro-cee’d concept car, the new production model has been developed by Kia’s design team in Europe under the direction of chief design officer, Peter Schreyer.

“Longer, lower and lighter than its five-door sister car, the new Kia Pro-cee’d is going to be a great drive,” said Jean-Charles Lievens, senior vice-president Kia Motors Europe.

Manufactured in Slovakia, the Pro-cee’d will be the third member of the Kia cee’d family, joining the popular cee’d five-door and recently launched wagon models to make Kia an especially strong challenger for C-segment sales in Europe.

Production of the Pro-cee’d model range is scheduled to begin in November with first customer sales during the early months of 2008.