Bangkok, April 20:

Thai prime minister Samak Sundaravej today urged Thais to eat less rice so as

to allow farmers to export more.

The prime minister noted that farmers could sell their rice at double the price last year on the export market, so Thais should make the sacrifice of eating less of their staple food, the Bangkok Post online service reported.

Samak, who earlier this year advised consumers to eat more chicken as the best means of countering rising pork prices, offered his unique solution to Thailand’s artificial rice shortage on his Sunday talk show. Thailand has been the world’s leading rice exporter since the mid-1960s, and is well-placed this year to take advantage of a doubling in world rice prices caused by export bans in Vietnam and India, the second and third largest rice exporters.

Thai exporters, however, are having trouble meeting orders because of mass hoarding of rice among rich farmers, millers and speculators.