Coke’s new ad

KATHMANDU: Coca-Cola has kicked off the beginning of this summer season with a sizzling new commercial featuring Deepika Padukone.

For the first time, in the history of Nepal, a Coca-Cola TVC is being launched simultaneously in the region, as per a press statement.

The campaign is in tune with Coca-Cola’s ‘One Brand’ strategy to unify all Coca-Cola Trademark brands under one creative approach.

The narrative draws upon the significance of Coke in breaking the ice between a celebrity and their fan stranded in a stuck elevator and acting as a catalyst of social bonding.

This is a South Asian take on the global elevator campaign that highlights the simple pleasures of enjoying a Coke.