KATHMANDU: Coca-Cola has launched a new 250 ml pack, which is portable, easy to carry, and offers great drinking experience to consumers across Nepal.
This pack is so consumer-friendly that Coca-Cola is calling it the ‘Jigri Pack’. Jigri Pack is made using the latest innovation in packaging industry, the company said in a statement.
Bottlers Nepal has invested in this state-of-the-art technology, putting Nepal among the first three countries worldwide to have this capability.
In addition to being consumer-friendly Jigri Pack is environment-friendly as well. It is an ultra-light bottle and is also recyclable as other PET bottles.
Coca-Cola is leveraging this technology to offer beverages in a portable, re-sealable, lightweight and shatter-resistant bottle with an extended shelf life of six months.
A version of this article appears in print on August 12, 2019 of The Himalayan Times.