KATHMANDU, JANUARY 4
Nepal's national cricket team player Dipendra Singh Airee has been reappointed as the Brand Endorser of Esewa Money Transfer for another year, the company announced.
Airee, who has been associated with Esewa Money Transfer for the past two years, will continue in the role under a renewed agreement. The agreement was signed during a ceremony held on Poush 18, 2082, at the company's corporate office in Pulchowk, Lalitpur.
The agreement was signed between Chief Executive Officer of Esewa Money Transfer, Ajesh Koirala, and Dipendra Singh Airee.
At the event, Airee said he was pleased to continue his association with Esewa Money Transfer and stated that he looks forward to actively promoting the company's digital remittance services. He also said he aims to raise awareness among migrant workers about the importance of using safe, legal, and reliable channels for sending money to Nepal.
According to the agreement, Airee will promote Esewa Money Transfer's digital remittance services and represent the company as its Brand Endorser.
Speaking at the program, Chief Executive Officer Ajesh Koirala expressed pride in continuing the association with Airee, stating that the cricketer has played a significant role in taking Nepali cricket to the international level. He added that Airee's continued involvement is expected to support the company's efforts to promote digital remittance services and connect with young people and the wider Nepali community.
As Brand Endorser, Airee will be featured in the company's various campaigns focusing on the convenience of digital remittance services.
Esewa Money Transfer is a digital-first remittance company established in 2019 and licensed by Nepal Rastra Bank under foreign exchange regulations. A part of the F1Soft Group, the company provides remittance services to Nepalis abroad and delivers fintech-based payment solutions to more than 20 million individuals and over 130,000 entities across Nepal.
