Kathmandu, February 22:

Birat Shoe Company Ltd (BSCL) has introduced a new consumer scheme called ‘Fit-rite Dhamaka’ to celebrate the introduction of latest designs of footwear. The new scheme offers a pair of shoes free with the purchase of every two pair.

Manish Thapa, marketing manager of BSCL said that the new consumer scheme will lower the average cost of shoes and therefore, make Fit-rite footwear more affordable, especially for the families.