• BIZ BRIEFS
KATHMANDU: Parle Agro, the largest Indian beverage company, is reintroducing the much-loved refreshing Frooti to its Nepali consumers.
To strengthen the connection, for the first time ever Parle Agro has brought on board actress Upasana Singh Thakuri as the face of the brand in Nepal, as per a press statement.
Separately, Parle Agro is also launching Appy Fizz, creating a completely new category for sparkling fruit drinks in Nepal. Parle Agro has also signed on dynamic Nepali actor, Priyanka Karki as the face of Appy Fizz. Known for her bold, edgy, and spirited personality, Karki is an ideal fit for the sparkling fruit drink.
With her as brand ambassador, Parle Agro hopes to build a strong connection among the youth of Nepal.
Parle Agro has partnered with SAB Group, part of leading business group, Vishal Group for the distribution of Frooti and Appy Fizz.
A version of this article appears in the print on April 24, 2023, of The Himalayan Times.
