• BIZ BRIEFS
KATHMANDU, OCTOBER 25
Jawa Motorcycles, along with Agni Motoinc Pvt Ltd, the brand's official distributor in the country, organised Nepal's first-of its-kind invitational motorcycle ride on Saturday.
Anupam Thareja, co-founder and director of Classic Legends, led the ride from Kathmandu to Nagarkot, along with Jawa Kommunity riders, journalists, and influencers from across the country revving through the scenic landscape of Nepal on Jawa Motorcycles.
Nepal has been emerging as a market for premium two-wheelers across the Indian subcontinent, and it represents a significant opportunity for Jawa Motorcycles, as per a media release.
Jawa Motorcycles currently retails the Jawa, Jawa 42 and Jawa Perak motorcycles in the country. Classic Legends has established the Jawa brand successfully in India in the past three years and plans to expand this foothold.
The company hopes to strengthen the brand in Nepal going forward and the win the hearts of Jawa lovers the same way it did in India.
Building and establishing the Jawa Kommuniti across the country and beyond has been an integral part of Jawa's journey. The brand has successfully established dealerships in Nepal's major cities with plans to expand further in the future.
A version of this article appears in the print on October 26, 2021, of The Himalayan Times.