Kathmandu, November 20:

Morang Auto Works (MAW) — the authorised distributor of Yamaha bikes in Nepal — today announced Bollywood cinestar and biking enthusiast John Abraham as its bran-d ambassador.

Following this association, John will play a key role in advertising, product and brand communication for Yamaha for two years all over the wor-ld, said Vishnu Kumar Agra-wal, CEO of MAW. The announcement has come at a time when Yamaha is evolving its market strategy for Nepali two-wheeler market from just utility to bringing back pleasure. To complement to its strategy, the company has also announced its plans to launch a slew of new models in next few months.

“In John, we have found a celebrity who truly fits into Yamaha brand image. We feel the association is in synergy with our marketing strategy of giving our bikes a sporty, innovative and stylish new look to recapture the imagination of people. All the products will be backed by international Yamaha quality and latest technology.”

Yamaha’s move of signing John Abraham will be a catalyst in the changing playfield as it takes biking to next level from the current functional attributes of economy, mile-age and affordability to stylish, sporty and pleasure experience, he added.