KATHMANDU: Stakeholders, during a workshop titled ‘Making Media Markets Work for Poor’ organised by Samarth-NMDP here on Friday stressed on improved media information market for a direct impact on the decisions farmers and rural businesses make and therefore will potentially impact increased productivity, improved prices and reduced costs and impact on farm and business income.

Participants of the event emphasised on the enhanced voice provided by an effective interactive media to influence the wider business environment, impacting wider business communities.