Kathmandu, March 12:

Ms Yankila Sherpa, state minister for Culture, Tourism and Civil Aviation, launched ‘Naturally Nepal-Once is not Enough’ — the new brand developed by Nepal Tourism Board (NTB) to promote Nepal — at ITB Berlin, Germany yesterday.

According to a press release issued here today, NTB chose ITB as its venue for launching new tourism brand internationally, realising its capacity to bring together the world’s important stakeholders, tourism leaders and journalists.

“NTB is very confident that the brand image will be instrumental in increasing the number

of tourists to Nepal,” states the release.

The official tourism brand launching ceremony for the international media and tour operators took place at the ITB Complex. The grand ceremony was attended by more than hundred and fifty delegates from different parts of the globe.

Ms Sherpa emphasised that the government was making all efforts to promote the Nepali tourism industry by any means.

Royal Nepalese ambassador to the Federal Republic of Germany Dr Madan Kumar Bhattarai also highlighted the tourism potentials and abundance of Nepal’s bio-diversity.

Tek Bahadur Dangi, chief executive officer, NTB, made a comprehensive presentation on the

extensive research process behind the new tourism brand.