Kathmandu, August 31

As its initiation to revive the flagging tourism sector in the wake of the devastating earthquake, the National Tourism Promotion Committee (NTPC) today launched a logo and slogan as a part of National Tourism Recovery Campaign.

‘Nepal: Back on Top of the World’ is the slogan chosen by NTPC to carry out its campaign for the recovery of the tourism business, which has been shattered by the earthquake.

“We have to convey the message worldwide that Nepal is open for business and welcomes all tourists,” Tourism Minister as well as the Chairman of NTPC Kripasur Sherpa said during the launching ceremony, adding, “NTPC is communicating this message to the world through a new promotional logo and slogan.”

Despite a series of earthquakes this spring that shook the country, Nepal has been working hard on recovering and building back better than

ever before.

The NTPC, along with all stakeholders in the tourism industry, has been working to convey that Nepal is safe for visitors and that there is just as much to see and do in the country as there was earlier.

Most of Nepal’s cultural monuments, trekking and mountaineering trails and tourist attractions are intact and ready to welcome visitors.

The logo and slogan are part of a concerted effort to revitalise the tourism industry and tell the world that life in Nepal is back to normal.

NTPC was formed on June 16 under the chairmanship of tourism minister comprising noted tourism entrepreneurs of tourism fraternity, to carry out efforts for rebuilding and promotion of the tourism sector in the aftermath of massive April 25 earthquake and subsequent powerful aftershocks.