KATHMANDU: Qatar Airways has launched its new global brand campaign and tagline — Going Places Together — at a press conference in New York, USA. This is a new and fresh direction for the airline, which has developed a messaging strategy to reflect its evolution as a brand and its role as a leader in the airline industry, as per a press statement issued on Thursday. The Going Places Together campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and encourages passengers to take journeys that will help them achieve their dreams and ambitions. At the heart of the campaign is the concept of the airline connecting people both physically and emotionally with any of the 153 places on its global network on board one of its 173 state-of-the-art aircraft.