KATHMANDU: Spice Mobile Ltd, one of India’s leading handset brands, has come in the market with a new logo. The new logo will replace the old combination of five rainbow colours with a vibrant shade of yellow that symbolizes the energy and spirit that the company stands for.

The new brand identity is designed to differentiate the company and support its leading position in increasingly competitive market conditions in Indian and global markets.

Chief executive officer and director of Spice Mobile Ltd Kunal Ahuja said the brand underwent an identity change to due to changing market dynamics and signify Spice Mobile’s evolving relationship with its market, customers and other stakeholders Teletalk Pvt Ltd is the sole authorized distributor of Spice Mobile phones for Nepal.