Kathmandu, September 25

Standard Chartered Bank launched extensive multi-channel communications for its 86,000 employees and

millions of clients to spread the word about the Global Goals for Sustainable Development, today.

The bank is proud to be one of the founding partners of Project Everyone, which aims to raise awareness of

the goals, reaching seven billion people in seven days. This burst of activity is designed to highlight the goals during this period and beyond, as per a press statement.

Standard Chartered will be activating the campaign by utilising its branch network, online banking platforms, ATMs, and social media channels to reach employees and clients across the world. A specially designed microsite will take the campaign from awareness to engagement, encouraging staff and clients to vote for the goal which matters to them most.

Standard Chartered Bank Nepal has undertaken a number of initiatives to build awareness in support of the Global Goals through Project Everyone.  Apart from sensitising government authorities on the subject, the bank is airing exclusive awareness messages through FMs on Global Goals and the contribution it has made in these areas.

The bank has activated a series of employee volunteering activities covering the week. The bank has also activated its entire communication channels including website, social media, ATMs and other online channels by highlighting the Global Goals.

A series of messaging has been done to the bank’s clients through e-mails, the statement adds.The bank is leveraging its sponsorship of Liverpool Football Club to reach an even greater audience. Liverpool FC will raise awareness by swapping the Standard Chartered logo on their shirts for the Global Goals logo for the match on

September 26 against Aston Villa FC.

Joseph Silvanus, CEO of Standard Chartered Bank Nepal, expressed his delight for being the founding partners of this initiative and mentioned that the bank in Nepal was fully committed in creating awareness around this

worthy cause in Nepal.