Training on marketing strategies related to exports concludes

Himalayan News Service

Kathmandu, February 16:

A two-day long training on ‘Basic Marketing Concept on Exporting’, organised by Trade Promotion Centre of Lalitpur Chambers of Commerce and Industry (LCCI), concluded here on Tuesday.

Participated by 30 entrepreneurs, the main objective of the training was to disseminate information regarding the challenges faced by entrepreneurs involved in exports and ways to address them properly.

The training focussed on foreign trend export procedure — trade information service and trade fair participation.

Speaking at the programme, Umesh Lal Amatya, president of LCCI, said that the training would be fruitful in encouraging entrepreneurs for fair competition and increase export.

Dinesh Chandra Pyakurel, secretary at ministry for industry commerce and supply released a book titled ‘Nepal Export Procedures and Documentation’, published jointly by LCCI and GTZ/SEQUA Private Sector Promotion Project, during the programme.

“With the liberalisation policy of World Trade Organisation (WTO), BIMSTEC, South Asia Free Trade Area (SAFTA) and Nepal becoming a member organisation of these august bodies, goods from Nepal have been able to compete in the international arena,” Pyakurel said.

“But we still have not been able to tap the potential such associations offer. For this, Nepal needs to diversify its market focus as well as diversify its product range,” he added.

The government is working to simplify policies and ease rules for increasing exports.

To simplify technical barriers, special economic zones and export processing houses are in the offing, Pyakurel added.

Harihar Subedi, residential representative of GTZ/ SEQUA said that the training on trade infrastructure, local economic development and trade information support would be of immense importance to export novices.

GTZ/SEQUA has been helping chambers of commerce offices to conduct such kinds of programmes for sustainable growth of the sector, he added.

Naresh Chandra Lamichane, executive director of the centre, opined that training would be productive to encourage people involved in the export sector.