KATHMANDU, JANUARY 29: For the first time, Nepali advertising campaigns got selected in The One Show Asia (TOSA) 2020.
This year, TOSA 2020, where the best work from Asia Pacific got showcased to the world, two campaigns from Nepal were selected -#Basichumanity and #TogetherAhead. These two were chosen from more than 2,600 submissions from 59 cities in 17 countries from Asia Pacific region, as per a media release.
Submissions were curated by a diverse group of 62 influential creative leaders from 29 countries and regions around the world who upheld The One Show's long-standing high standards for creative excellence in two rounds of reviews. These works represent the year's best from the Asia Pacific creative industry. They made their selection with integrity and international standards while using local cultural insights.
While #Basichumanity campaign was one of the most successful campaigns created by Outreach Nepal during the pandemic and got adopted in six countries in eight languages, #TogetherAhead was created by CREO Communications for Nabil Bank to give a message of solidarity during the COVID times.
