MUMBAI: He has given back-to-back hits like Taare Zameen Par, Ghajini and 3 Idiots in last three years but Aamir Khan claims he has “no recipe” for a successful film and he doesn’t know what audience want.

“I don’t have any recipe (for success). We often forget that the business we are is basically selling stories... We have to be different each time. I have to reinvent myself — that’s the demand of my job. It’s not something that I am thinking and doing,” said Khan. “I am attracted to scripts that move me emotionally and when you have such stories to tell, it doesn’t matter how unusual it is, people connect to it,” he added.

The actor who was talking at the Economic Times Awards also said, “I have no idea what audiences want. I only have an idea about what I want... When I read a script, I go with my gut and then it just happens,” he said.