KATHMANDU:

Those who feel beautiful from the inside are also the ones who look beautiful on the outside. This is what they believe and these three young entrepreneurs recently launched an exclusive lingerie store for women. Plum — love you madly is a one-of-its-kind lingerie store at the Hotel Narayani Complex, Pulchowk, run by Anish Man Singh, Binisha Shrestha and Santosh Ranjitkar.

After a year of research on the importance and benefits of wearing the best lingerie, they conceptualised this store, which boasts of some of the best lingerie brands from all across the globe.

“We want women to worship themselves and their bodies. And besides that, inner wear plays a very vital role in keeping one healthy and fit. Many people in our country are still very ignorant when it comes to inner wear and how the wrong type can hamper your health. We want our store to create this awareness amongst women,” expressed Shrestha.

Plum is directly importing lingerie from Kyra, and Victoria’s Secret, one of the world’s most renowned lingerie brands. “At present we are working with these two brands only but will soon expand our market. Our brands are for the women who are not afraid to express themselves. We also want our men to feel more free in coming over and buying lingerie for their partners,” added Shrestha.