LONDON: Gisele Bundchen is the latest face of London Fog’s Fall 2009 campaign.

The photoshoot for the brand’s new trench coat collection was made in mid-July 2009.

As you all know, Gisele is pregnant with her first child and she already starts to show the first signs of a small baby bump.

But the bump can’t be seen in the photos cause it was airbrushed to “protect her privacy.”

Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life,” London Fog spokesperson said. “Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump.”

Though it looks like you don’t want to identify the brand with pregnant women, right?

According to London Fog they wanted a “classic portrait of Gisele.” Does it mean “slender, sexy, single”?

This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand.”

Gisele looks beautiful in nothing but a coat and IMHO, the baby bump would add certain charm to the photos if it weren’t airbrushed.

London Fog Fall 2009 ad campaign with Gisele Bundchen will debut in October 2009 in magazines and billboards.