LONDON: Supermodel Naomi Campbell’s nude Instagram picture has been removed by the photo sharing app as it was against their terms of use.

The 45-year-old model’s topless picture that shows off her nipples was also a promotional tactic for Campbell’s upcoming two-volume Taschen book, which was previewed in Garage magazine,The Independent reports.

According to sources, the nude image under the caption #freethenipple hashtag, was on the social media site for 20 hours before it was removed.

Under Instagram’s terms of use, users are not allowed to post “nude, partially nude pornographic or sexually suggestive pictures or content via the service.”

Earlier, Instagram removed the nude pictures of celebrities namely Chelsea Handler and Rihanna, Cara Delevingne and Miley Cyrus, who supported Campbell’s #freethenipple movement campaign.