HOLLYWOOD: Celebrities who have it all — fame, glamour and riches — will stagger to their limousines after the Oscars under the weight of tens of thousands of dollars of free swag. Whether they win or lose at the 78th annual Academy Awards the stars won’t exactly be going home empty handed.

Each of the 120-odd nominees and the galaxy of Oscar presenters are rewarded for the time, nerves and red-carpet exposure to pesky

paparazzi with a “swag bag” of luxurious loot that was last year worth more than $100,000.

That figure dwarfs the entire production budgets of most of this year’s best picture nominees, a string of small-budget or independent films that cost between $6.5 million (Crash) and $14 million (Brokeback Mountain).

“The real race lies in who can give celebs the best free stuff,” the entertainment industry bible Daily Variety quipped of the one-week run-up to the 78th annual Academy Awards.

In their baskets of goodies this year, Hollywood’s good and great will be treated to pampering ranging from vacations in Bora Bora, to sets of Tahitian pearls, to custom-made lingerie and even Botox injections and plastic surgery. Other necessities that will be slipped into the groaning goodie bags are Swarovski crystal-encrusted Palm Treo smartphones, diamond rings, cameras monogrammed in diamonds, and custom-tailored Hugo Boss suits.

Among the other bundles of gifts coming their way are laser eye surgery, dog biscuits in the form of Oscar statuettes, anti-ageing cream and jewels that makers hope will pop up on stars the next time they sashay before the cameras.

Gifts — such as a voucher for $20,000 worth of cosmetic surgery or the set of pearls that has been tailored to the look of South African best actress nominee Charlize Theron — will also be highly visible marketing tools.