KATHMANDU: Aiming to promote, conserve and develop Nepali music, Chaudhary Group (CG) launched ‘Nepal Ice Soundz of  Nepal’ on October 4 in the Capital.

Nirvana Chaudhary, CG’s Managing Director along with music composer and singer James Pradhan, launched the programme, according to a press release issued by CG.

“Soundz of Nepal recognises both established and upcoming musical talents and gives them a common platform. We aim to create a magical musical collaboration by bringing together musicians and singers from different genres like folk and pop,” the statement quoted Chaudhary as saying.

The programme will have two seasons in the initial phase. As per the statement, the first season will comprise 12 episodes of live performances and recording — each of 15 minutes duration.

Top musicians and singers from Nepal will perform. Highlight of the programme will be a unique fusion of folk and pop music. The recorded performances will be broadcast through YouTube, online media, TV, and radio for wider reach.

The live performances and recordings will start in November. Interested musicians and singers may contact CG with their performance plan, the press release mentions.