Superstar Shah Rukh Khan has yet another endorsement in his kitty. He has been signed on as ICICI’s global brand ambassador. ICICI has already established itself as one of the premiere banking institutions over the past couple of years.

Shah Rukh Khan is a brand himself and is extremely popular with the audience, overseas. Officials at ICICI believe that this association will be very beneficial due to his popularity, more so with the NRI audience.