MUMBAI: Bollywood superstar Salman Khan feels earlier it was far easy to launch star children as compared to the present scenario, when all newcomers are well-trained.

Khan, 49, is known for promoting young talent like Sonakshi Sinha, Katrina Kaif, Zarine Khan and Daisy Shah. Now, he is launching Suniel Shetty’s daughter Athiya and Aditya Pancholi’s son Sooraj with Hero. “Today’s time is very difficult as everyone is coming prepared, they are well trained. They are working on their looks, action (body) and dance and everything. In our times, anyone would get launched,” Khan told in an interview.

He said that in terms of budget, today films have become huge and it is a difficult time due to competition. “Earlier people used to take risks, see and start making a film for three or four days, and if things did not work out, they would shelve it. Now before starting a film, INRs 4-6 crore is spent... so no one does that. Today there is more competition,” he said.