Marketing has not seen it around us, at least not in our country. Products are displayed on television or newspaperd without using the proper concept of marketing. Only exhibiting a “slice of life” and informing viewers or readers about the product cannot be termed as marketing. Haphazardly using the walls and papers and decorating the city with hoarding boards highlight the poor sense of marketing.

Where are the great concepts of ma-rketing being used? Where are the positioning and branding gone, the core of marketing. Using these core concepts countries around the world are changing the global scenario of marketing. Marketing is not merely a job of selling the products, it’s about getting a place in the mind of the customers.

In the Nepalese context, we hardly recall any advertisement before making the purchase decision. This is a proof to make a statement that the money spent on advertisements has no impact which it should have generated. Marketers are not using the different appeals that can grab the attention of the potential buyers. They can use different appeals like humor, emotion and fear and can target different segments. Most of the marketers are comfortable with the widely used and most common appeal “the slice of life” which portrays the happy family satisfied with the use of the particular product. We as buyers are not impressed with this down turned creativity. Creativity in the field of marketing can touch a new horizon. Big example of proper marketing can be taken from the Bollywood. They use different strategies of marketing and get a full house opening although the film turns out to be a damp squib.

The creative team behind the whole play has the power to trigger the customer to make a unconscious purchase decision. In Nepal there is a saying “bolne ko pittho bikchha nabolni ko chamal pani bikdaina”. A customer does not care much about the product but they look for the products that are properly displayed. Creative marketer always try to get a piece of the customer mind and always remain there whenever they think of the product.

We, as a global viewer, have developed a habit of making purchase decision looking at the advertisement and marketing. In such a case, our marketers should sharpen their creative mind not only to compete among themselves but globally also.