Carlsberg, Liverpool FC reach renew deal


Copenhagen, June 2:

Carlsberg has renewed its partnership deal with Liverpool FC as official club sponsor for two more years extending the contract to the end of 2006/07 season. The agreement was finalised prior to Liverpool’s amazing win in the Champions League final last Wednesday. Carlsberg has been the main club sponsor of Liverpool since 1992, the longest club partnership in the Premiership. “The Carlsberg and Liverpool relationship is one of the longest and most successful in football. Carlsberg is delighted to be able to continue this partnership for a further two years and would like to add our congratulations to the club for the outstanding result in the Champions League,” said Keld Strudahl, senior international marketing director, Carlsberg. Rick Parry, chief executive, Liverpool FC, said: “The partnership

has been enormously successful over the last 13 years and we’re delighted that we’ve been able to extend it into what we hope will be a new era for the club.”