Kathmandu, January 21

Jawalakhel Group of Companies has signed three top cricketers as the brand ambassadors of Ruslan.

“Nepal’s most-loved brand, Ruslan, appointed national cricket team heavyweights — skipper Paras Khadka, vice-captain Gyanendra Malla and influential allrounder Sharad Vesawkar — as the brand ambassadors,” said the company in a release. “The year-long engagement will see the cricketers and Ruslan working closely to promote cricket among the youth and help develop the sport in the country.”

Raj Bahadur Shah, Managing Director of Jawalakhel Group of Industries said: “We are delighted to have Paras, Gyanendra and Sharad on board as our brand ambassadors. They are super talented cricketers and passionate and perseverant individuals who are making a meaningful contribution to the sport. These attributes are a perfect match for the values we stand for as an organisation.”

Ruslan’s market leadership has been supported by its strong association with Nepal’s sports, primarily cricket and football. “Trust, excellence and resilience are the domains of leadership and Ruslan strongly identifies with these attributes in sports,” said Sashin Joshi, Executive Director of JGI, a business conglomerate managing multiple companies that manufacture and distribute alcoholic beverages.