Kathmandu, June 1

Hisense became the first-ever Chinese consumer electronics brand to sponsor the FIFA World Cup when it announced its status as an official sponsor of the 2018 tournament.

As an official FIFA World Cup Sponsor, Hisense will engage in an array of global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup, reaching more than 200 territories in the process and greatly enhancing international exposure for the brand, Hisense said in a release.

President of Hisense Group Liu Hongxin said the FIFA World Cup was one of the most significant sporting events in the world. “For Hisense, sponsoring the prestigious tournament not only serves as a massive marketing opportunity for the brand, but also as a crucial, strategic initiative for the entire enterprise. Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships,” said Liu. Additionally, Hisense will offer its technical expertise and products throughout the 2018 FIFA World Cup while also engaging in a joint R&D initiative with FIFA to further push the boundaries of display technology.

FIFA Secretary General Fatma Samoura said: “FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia. We look forward to working with them to promote the competition, particularly in China, where the company is a market leader in consumer electronics, and where the popularity of football continues to grow.”

Navin Distributors, the exclusive distributor for Hisense products in Nepal, marked the achievement by honouring the Nepal national football team skipper Anil Gurung on Wednesday.