Kathmandu, May 27

Around 300 representatives of small, medium and large businesses attended the first day of The Himalayan Times PrintWorks 2018, a newspaper marketing expo, seeking to deliver promotional message to over two million customers across the country at an affordable price.

The newspaper marketing expo, which will continue till Wednesday, is being held for the first time in Nepal. The expo aims to provide an opportunity to clients to use THT, Nepal’s largest selling English language daily, as a platform to promote their business, increase market share and stay ahead of competition.

“I had never attended such an event in Nepal. It was very interesting as I got to know ways to send my message across the targeted audience,” said Rajani Malla Devkota, principal of Golden Buds, a pre-school located in Dhapasi.

Up for grabs at the expo are five advertisement packages: starter, smart saver, quarter page, half page and full page. THT has a variety of sections ranging from business, education, leisure to property, technology, homemaker and health & fitness. Advertisements can be placed on any one of these sections for as low as Rs 24,000 per week, which can be paid in monthly instalments as well.

“These packages are a direct result of our goal to deliver innovative, cost-effective way for businesses to meet today’s marketing and advertising challenges,” said Ravin Lama, managing director of THT.

While most of the developed countries are going digital, print still rules the roost in Nepal. Around 47 per cent of the advertisement market in the country is still dominated by print media. This is an indication that businesses that miss out on print are likely to miss out a lot of clients.

“People have high regard for print media in Nepal. Thus, the response has been overwhelming so far,” said George Bushman, executive chairman of Australia-based Boost Media International, the event manager. “We hope to reach out to over 1,200 small, medium and large businesses in eight sessions per day during the four-day event.”