Brand watch: Goodknight Active+ system launched
Kathmandu, March 28:
Godrej Sara lee India — a parent company of Goodknight brand of mosquito repellent — launched its new product Goodknight Active+ system in the domestic market. Kanak New Traders is the local partner of the Godrej Sara lee in Nepal.
“After the overwhelming response of the product in India the brand has been launched in the Nepali market,” Anil Kedia, managing director and chairman of the Kanak New Traders that has launched the product in the Nepali market, said, sharing the company’s profile.
Karl Figuerdo, business development manager-exports at the Godrej Sara Lee (India), on the occasion, gave the presentation about the product and it performances. The Product can provide a complete solution for 45 nights, claimed the company. “It is distinct in itself, with numerous years of experience, research and product testing the brand has been developed by the R&D division of Godrej Sara Lee India,” he said.
To differentiate itself from the competitors the product has a dual model system technology, active mode and normal mode.
The refill can be purchased and re-installed easily in the active+ system machine. Both the Goodknight Active+ system and the Refill Pack is easily available all over Nepal.