Kathmandu, January 22:

Siddhartha Oil Ltd has launched a new brand of mustard oil, Rath, in the domestic market. The newly introduced mustard oil is 100 per cent pure that aims to cater to health conscious consumers, states a press release issued here today. Available in 0.5, 1, 2 and 5 kg jar, the product is priced at Rs 88 per kg. Rath is strongly expected to carve a niche in the market, adds the release. The company aims to launch other products in the near future.