KATHMANDU: Coca-Cola has partnered with the Nepali Army, central, provincial and local governments, Nepal Mountaineering Association and SPCC in the largest joint initiative to retrieve discarded garbage from Mt Everest.

Themed ‘Clean Our Pride’, the initiative aims to preserve the sanctity of the world’s highest mountain and keep it pristine, as per a press statement.

Other stakeholders supporting the mission include: Bottlers Nepal; Ministry of Culture, Tourism and Civil Aviation (MoCTCA); Department of Tourism; Ministry of Forest and Environment; Department of Environment; Ministry of Industry, Tourism, Forest and Environment-Province 1; Nepali Army; Khumbu Pasang Lhamu Rural Municipality; Sagarmatha National Park and Buffer Zone Management Committee; Nepal Mountaineering Association; Nepal Tourism Board; Sagarmatha Pollution Control Committee (SPCC); WWF Nepal; Visit Nepal 2020; Nabil Bank; NMB Bank; Prabhu Bank; Tara Air and Sonam Gear.