KATHMANDU, FEBRUARY 24
Jaquar & Company wrapped up its Club Royale Dealer Meet at Lemon Tree Premier Hotel in Kathmandu on February 21, bringing together recognized retail dealers from across Nepal for an evening of awards, performances, and conversation around the brand's growth in the country.
The event was attended by senior leadership including Prashant Gupta, Zonal Head East, Naresh Manohat, Country Head Nepal, and Dinesh Agrawal, Area Distributor at Shubha Vani International. Addressing the gathering, the leadership team commended the strong performance of Nepal's dealer network and acknowledged the market's impressive growth momentum. The Club Royale platform, as the company describes it, is designed not just for recognition but to strengthen collaboration and keep partners aligned with Jaquar's long-term direction in the region.
A standout moment of the evening was the recognition of Jaquar World, the company's flagship showroom in Nepal. Established three years ago, the company-owned showroom has been central to pushing the premium segment forward, offering customers a hands-on, experiential space for bathroom and lighting solutions. According to the company, the showroom has significantly enhanced customer engagement and awareness around high-end products, setting a benchmark that remains unmatched by competitors in the country.
The dealer community present at the event represented a wide cross-section of Jaquar's network in Nepal, from long-standing partners to those who have more recently joined. What came through in conversations with several of them was a consistent appreciation for the brand's reliability and the ease of doing business with the company.
Kiran Basukala of PNS Traders and Suppliers, a civil engineer by background who has been working with Jaquar for five to six years, said the brand's reputation makes his job easier. "They are very supportive and it is very easy for me to do sales. I have heard that Jaquar is very expensive, that's what customers say sometimes, but I think the quality justifies it." For dealers like Basukala, the brand's positioning in the market does a significant part of the work when it comes to convincing customers.
Amit Gupta of Amiksha Tiles and Sanitary, one of the longer-standing partners at the event with nearly ten years of association with the brand, pointed to reliability and stock availability as the key factors that set Jaquar apart from other options in the market. "There are other brands out there, but Jaquar's service, price, and availability is always good. If anything is not available now, they will make it available in 15 to 20 days." He also noted that working with the Jaquar team itself has been straightforward, something he says is not always the case with other companies.
Shobha Kant Dev of Heritage Home Solutions in Biratnagar brought a somewhat different perspective to the table. Having spent about ten years as a Jaquar employee before transitioning to become a dealer himself three months ago, he has seen the brand from both sides. Now running his own Jaquar showroom in Biratnagar, he says the association carries weight. "The name of the brand adds value to my business," he said. His experience inside the company appears to have shaped his confidence in it as a business partner.
The evening was not solely focused on business. It also featured vibrant cultural dance performances and a comedy set by well-known Nepali artist Manoj Gajurel, giving the event a celebratory tone before it closed with awards and recognitions for top-performing dealers from across the country.
