BIZ BRIEFS

KATHMANDU: Mountain Dew has always maintained that the difference between 'ordinary' and 'extraordinary' is the decision to move beyond fears and self-doubt.

Continuing its efforts to inspire the youth of Nepal to overcome their fears through gripping and thought-provoking cinematic TVCs, Mountain Dew has unveiled its new film featuring brand ambassador, Anoop Bikram Shahi, as per a media release.

With larger-than-life, high-octane stunts and an inspiring storyline, the new campaign will extend the brand's ongoing 'Darr Ko Agadi Jeet Chha' positioning across its consumers in Nepal.

A version of this article appears in the print on April 3, 2023, of The Himalayan Times.