Prisma Advertising scores hat trick

Kathmandu, June 16:

Prisma Advertising Pvt Ltd has bagged the Crity Best Ad Agency Award 2063, making it third in a row.

The Advertising Association of Nepal (AAN) organised the fourth edition of Crity Award presentation ceremony on Friday evening at a glittery and colourful function under the theme of ‘Say Yes to Advertising’.

Altogether 24 agencies with their 206 ‘best of the best entries’ had competed for 19 different Crity Awards, out of which Prisma Advertising won the best ad agency award. Chandi Raj Dhakal, president of FNCCI handed over the award to Ranjit Acharya, chief executive officer of Prisma. Raj Bhai Suwal bagged the best commercial photographer award for Jolly (Business Advantage Pvt Ltd), while Bidur Panday was adjudged the best TVC cameraperson for Nepal Telecom ad (Advertising Avenues Nepal). Welcome Advertising & Marketing won the best jingle award and J B Bista from the same agency bagged the best jingle maker award.

Welcome Advertising also bagged the best radio spot and TVC for HP Milcy and Shalimar Cement ads, respectively. Avaya Panday of Advertising Avenues won the best TVC director and TVC scriptwriter award for Nepal Samachar Patra and Nepal Telecom ads.

Everest Event & Exhibitions and Vogue Ad & Event Management shared the best event manager award. Likewise, Spectrum Advertising & Media Consultant and Prisma Advertising were declared joint winner for the best commercial campaign award.

Santos Poudel of Business Advantage bagged the best copywriter (print) award, while the best lyricist award went to Ravi Shrestha of MARS Pvt Ltd. The best art director (print) was bagged by Prisma Advertising and MaxPro won the best outdoor award. Business Advantage’s creation, NBI ad was adjudged the best print advertisement of the year.

Prisma Advertising bagged the best TVC editor award for Mero Mobile (1 hour talk time) and the same ad also won the Most Popular TVC award, while Business Advantage won the best-animated TVC award for Laxmi Bank.