Himalayan News Service
Bangalore, January 8:
Reva, Indiaâ€™s first and only electric small car produced by the Bangalore-based Maini industrial group, is entering the Japanese market in a big way.In a bid to promote electrical automobiles, the Japanese government has agreed to provide a subsidy of $2,600 per Reva car, whose three models are being priced between $12,000 and $13,500.
Reva Electric Car Company deputy chairman Chetan Kumar Maini said that the car models were now being showcased at the Osaka Auto Show.
â€œThe electric vehicles have created a lot of excitement among car enthusiasts. The subsidy will be given to customers directly by the Japanese government on purchase of Reva,â€ he said. The company has appointed Takeoka Autocraft Ltd as its distributor to market Reva models in select Japanese cities. Reva will be positioned in the small and mid-sized car segments and promoted as an ideal alternative environmental vehicle to the petrol passenger cars. The EU-certified zero pollution Reva would be availabe in three variations. â€œWith city mobility being a key factor in countries like Japan, we hope to cater to the needs of this market as we have started doing in Britain and Malta,â€ Maini said.
The six-month long Osaka Auto Show is one of the largest automobile events held in western Japan. It attracts a variety of exhibitors ranging from domestic manufacturers to leading importers of top international cars. Apart from catering to the Indian market, the company exports the eco-friendly Reva to Britain and Malta through the London-based Going Green Plc, with which it has a marketing tie-up to sell 500 electric cars.
The company is also test marketing Reva models in the US, Switzerland and Norway.