Nepal | September 27, 2020

Rs 262m allocated for VNY campaign promotion

Himalayan News Service
Share Now:

Kathmandu, November 30

The Visit Nepal Year (VNY) 2020 secretariat has been allocated a total of Rs 262 million for promotional activities. Of the total budget of Rs 617 million for the VNY campaign, the highest amount of budget has been allotted for promotional activities of the campaign.

Out of the total budget allocated for promotional activities, the secretariat has separated Rs 40 million for organising or participating in road shows, sales missions and tourism festivals.

The aforementioned events will be organised in India, China, Europe, South East Asia, Australia and America in association with Nepal Tourism Board (NTB) and the private sector. Furthermore, the budget allotted for promotional activities will also be utilised for stakeholders to participate in travel and tourism fairs and sales missions being organised in aforementioned countries.

Meanwhile, Rs 25 million has been allocated for promotional activities that will be organised abroad in association with Nepali embassies based in foreign countries and non-resident Nepalis (NRNs) residing in the respective countries. Likewise, Rs 35 million has been allotted for promotion and branding of VNY campaign. The promotion and branding of the campaign will be carried out in association with governmental and non-governmental organisations, private sector and airline companies.

The VNY 2020 secretariat will also work with foreign diplomatic missions, United Nations and international development agencies based in Nepal for the promotion of the campaign within and outside the country. The secretariat has allocated Rs 10 million for promotional activities being organised along with international organisations.

Meanwhile, Rs five million has been segregated for activities that will be organised in cooperation with Nepali Army, Nepal Police and Armed Police Force.

For activities that will be organised in cooperation with cultural organisations, Rs five million has been allocated under which the secretariat will be arranging dance, arts, literary, music, drama and other cultural activities within the country and abroad to promote the campaign. Under the title youth mobilisation, the secretariat has allocated Rs five million.

The VNY secretariat has allocated Rs 40 million for production of promotional materials such as posters, booklets, brochures, coat pins, diaries, pens, VIP souvenirs and calendars of the events related with VNY 2020 and branding of Nepal.

Meanwhile, Rs 40 million has been allotted for digital marketing and consumer promotion.

Under this title VNY secretariat will be operating social networking sites, web portals and mobile applications along with utilising national and international media for the campaign promotion.

Amidst this, Rs 10 million has been allotted for national and international celebrities, bloggers and media FAM trips in association with tour operators.

For the domestic promotion of the campaign the secretariat will spend Rs 10 million, under which media tours will be held and hoarding boards and posters will be set up at strategic locations.

For promotional activities in India and China, the VNY secretariat has allocated Rs 20 million and Rs 10 million, respectively. Likewise, Rs six million has been allocated for diplomats’ conferences that will be organised in South East Asia and Middle East Asia while Rs 1.5 million has been separated for writing, designing, publishing and distributing newsletters of the campaign.


A version of this article appears in print on December 01, 2019 of The Himalayan Times.


Follow The Himalayan Times on Twitter and Facebook

Recommended Stories:

More from The Himalayan Times:

BPKIHS confirms another death from COVID-19 on Saturday

DHARAN: BP Koirala Institute of Health Sciences, Dharan has confirmed another death due to Covid-19, on Saturday. The 63-year-old man from Rajbiraj Municipality-3 in Saptari district died at 1:15 am during the course of treatment, according to Dr Nidesh Sapkota at the hospital. He said the eld Read More...

Worldwide coronavirus cases cross 32.46 million, death toll over 985,000

At least 32,467,949 people have been reported to be infected by the novel coronavirus globally and 985,007 people have died, a Reuters tally showed. India reported 86,052 new coronavirus cases on Friday and was set to overtake the United States by next month as the world's worst-affected na Read More...

1,207 new cases take Nepal’s coronavirus tally to 71,821 on Saturday

KATHMANDU: Nepal’s coronavirus tally moved to 71,821 as 1,207 new infections were reported in the last 24 hours. As many as 1,147 people that had earlier contracted Covid-19 tested negative for the infection as per the Ministry’s latest data. So far, 53,013 people have recovered from the dise Read More...

Eight Covid-19 fatalities registered on Saturday, death toll advances to 467

KATHMANDU: Eight more individuals diagnosed with coronavirus infection have succumbed to the disease, the Ministry of Health and Population confirmed at its regular media briefing on Saturday. All of those reported dead were males. Details of the deceased individuals 66-year-old male, Sap Read More...

Dhangadhi Sub-metropolis continues providing free food to returnees from India

DHANGADHI: Dhangadhi Sub-metropolitan City has been providing food and hygiene kits free of cost to Nepalis returning home from India via Trinagar border checkpoint since March. The Sub-metropolis has been providing food for Nepalis who are tired after a long journey from India since the time Read More...

Nepal COVID-19 Update: 1207 new cases, 1147 recoveries, eight fatalities recorded Saturday

KATHMANDU: Nepal’s Health Ministry, in its regular press briefing, shared the latest updates on coronavirus contagion from across the country, and government’s response to the health crisis. As of today, 978,204 tests through Polymerase Chain Reaction (PCR) method have been carried where Read More...

Bajura's Himali Rural Municipality opens rafting in Karnali River

BAJURA: Himali Rural Municipality of hilly Bajura district has started the operation of rafting in Karnali River targeting domestic and international tourists. According to ward chair Gobindra Bahadur Malla, the Rural Municipality has started operating rafting from Dhulachaur to Piluchaur for Read More...

Students demand justice for Bajhang rape victim in Kathmandu

KATHMANDU, SEPTEMBER 26 Students take to the streets on Saturday demanding justice for a 12-year-old girl whose dead body was found in a temple in Bajhang district on Thursday night. The minor was raped before being killed by the culprit/s. As per local police, investigation into the case in unde Read More...