KATHMANDU: San Miguel, one of the most popular beers among the youths, has unveiled its new summer campaign delivering on the promise of friendship, get together and fun. Fun moments with friends are the moments best spent. San Miguel is taking the spirit of friendship to the next level with its new campaign, ‘Halka Ramailo #awastha’. The campaign aims to convey the message of friendship and celebration to its consumers. The ‘#awastha’ campaign was launched in 2015 that focused on celebrating togetherness with friends and with San Miguel. Continuing the momentum of the ‘#awastha’ campaign, the brand has introduced this new campaign ‘Halka Ramailo #awastha’ that escalates the spirit of friendship, celebration and togetherness with San Miguel. In line with the campaign, San Miguel has also launched the first of its kind app, ‘#awastha app’ which is a meme generator. Through this app, consumers can capture their wifie moments with friends and with San Miguel via their mobile devices and share it on social media sites like Facebook, Instagram, Twitter and others. Consumers can download the app from the ‘Play store’ and is compatible with Android devices.