KATHMANDU, JANUARY 21
Sunsilk has announced the winners of Sunsilk Vibes Season 4, marking another milestone in its successful campaign history. Evolving from the Sunsilk Dashain Vibes initiative that celebrated girlhood and the festive spirit, this year's campaign expanded its scope under the theme "My Hair, My Vibes", celebrating individuality and everyday life through creative hairstyles.
The campaign encouraged participants to showcase how their hair played a starring role in their lives. It became a celebration of self-expression, blending traditional culture with modern trends. Participants from across Nepal shared their unique Sunsilk vibes on social media, featuring playful, sleek, festive, and bold hairstyles, all set to the catchy Sunsilk Vibes anthem, the press release stated.
The campaign concluded on January 17, 2025, with the announcement of this year's Sunsilk Gang of Girls. The winners-Aakriti Aryal, Manisha Lama, and Suhana Thakur-stood out for their distinctive styles and creativity. Each winner received NPR 100,000 and will join Sunsilk ambassadors Prisma and Princy to represent the brand, forming a sisterhood of confidence, beauty, and self-expression.
This year's campaign achieved a record-breaking 22.9 million views across platforms, reflecting the strong connection between Sunsilk and its audience. The initiative inspired girls to embrace their unique vibes while celebrating their culture and style, the release further stated.
"This year's Sunsilk Vibes was more than just a campaign; it was a movement. It brought people together, encouraged creativity, and reinforced Sunsilk's position as a pioneer in fostering confidence, community, and individuality. Sunsilk is truly leading the way, reminding us all that vibes-and great hairstyles-are everywhere."
