LOS ANGELES: American singer Taylor Swift’s hugely appreciated album 1989 has become the fastest selling album of the last decade.
According to data, Swift’s 1989 has sold more than five million units since dropping 36 weeks ago, making it the quickest album to reach that milestone since Usher’s Confessions reached five million in 19 weeks in 2004, reports variety.com.
The reign of 1989 puts Swift on track to outdo Adele’s much-lauded 21, which took 42 weeks to hit five million in late 2011. Adele’s blockbuster album has sold 11.1 million copies to date, according to Billboard.
This comes after Swift broke another speed record earlier this week when her music video for single Blank Space became the fastest video to top one billion views on Vevo.
The longevity of 1989 has been driven in large part by its four pervasive singles and the time elapsed between each rollout. Lead single Shake It Off dropped in August 2014, followed by Blank Space, Style and current radio smash Bad Blood, meaning airwaves and Vevo have been brimming with 1989 tracks for nearly an entire year.