KATHMANDU, JULY 4
Creator Summit 2026 concluded in Kathmandu with a call for Nepal's digital creators and influencers to use their platforms to promote better nutrition, healthy lifestyles and science-based public health awareness.
Organised by Chyantey Pyantey Inc. with support from the U.S. Soybean Export Council (USSEC) through its Right to Protein Movement, the event brought together 166 creators, entrepreneurs, health professionals, industry leaders and innovators for discussions on nutrition, digital influence and social impact.
Speaking at the summit, Deeba Giannoulis, Regional Market Lead for the Middle East, North Africa and South Asia at USSEC, underscored the importance of quality protein in addressing malnutrition, improving child growth, strengthening immunity and promoting healthier communities. She stressed the need for collaboration among industry, healthcare professionals, educators, policymakers and content creators to expand science-based nutrition education.
Participants highlighted that adequate protein intake is essential for growth, physical performance and overall well-being, calling for greater public awareness of balanced diets to help reduce malnutrition and hidden hunger.
The summit featured panel discussions involving health experts, entrepreneurs, mountaineers and content creators on the role of digital platforms in encouraging healthier lifestyles and countering nutrition-related misinformation. Interactive sessions focused on how influencers can use their reach to promote credible health information and positive behavioural change.
The programme also included a stand-up comedy performance by Sandip Chettri promoting healthy living through satire, as well as a fashion showcase featuring three clothing brands and 13 models.
Organisers said the summit sought to strengthen collaboration among creators, brands, businesses and nutrition advocates to improve public awareness of healthy eating habits. They said empowering digital creators to communicate responsible nutrition messages could play a significant role in tackling hunger, protein deficiency and malnutrition while contributing to a healthier Nepal.
