Carlsberg gearing up for Euro
Kathmandu, October 2:
Euro 2008 is just around the corner. The qualifying rounds have started.
Football fans consider Euro 2008 to be better in terms of the quality of matches as all the European teams will be participating. Carlsberg is the official sponsor of Euro 2008, the biggest football championship after World Cup.
Euro 2008 will be held in Austria and Switzerland during June 2008.
Carlsberg has started gearing up for the Euro 2008 and in Nepal has recently upgraded its packaging. The label in the neck portion proudly carries the logo of Euro 2008.
Carlsberg has been involved in football sponsorship internationally for a long period and has an unrivalled commitment to the sport. Carlsberg has been sponsoring probably one of the best football clubs in the world — Liverpool FC and the partnership has been well recognised in the world of football.
Other football properties of Carlsberg are UEFA European Championship 2008, UEFA Cup, The FA Cup, UEFA Super Cup, Team England, Team Switzerland and Team Ireland.
In Nepal the association of Carlsberg with football has been significant with a decade long sponsorship with Carlsberg Manang Marsyangdi Club.
With an objective to provide an opportunity to the Nepalese consumer to witness the Liverpool club match live, Carlsberg has successfully run promotions like Win A Football Trip of a Lifetime” in 2006 and Win A Football Trip to Liverpool in 2007.